Mechanism Research on Influence of Clothing Product Sense of Superiority on Consumers’ Purchase Behavior

WANG Jingjin; WANG Hongyan; HU Shouzhong

Volume 34 Issue 4

Dec. 2020

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WANG Jingjin, WANG Hongyan, HU Shouzhong. Mechanism Research on Influence of Clothing Product Sense of Superiority on Consumers’ Purchase Behavior[J]. Journal of Shanghai University of Engineering Science, 2020, 34(4): 380-386.

Citation:

WANG Jingjin, WANG Hongyan, HU Shouzhong. Mechanism Research on Influence of Clothing Product Sense of Superiority on Consumers’ Purchase Behavior[J]. Journal of Shanghai University of Engineering Science, 2020, 34(4): 380-386.

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Mechanism Research on Influence of Clothing Product Sense of Superiority on Consumers’ Purchase Behavior

School of Textiles and Fashion, Shanghai University of Engineering Science, Shanghai 201620, China

Received Date: 2020-07-30
Publish Date: 2020-12-30

Abstract

Abstract

The sense of superiority is an important psychological standard that affects consumers′ purchasing behavior of clothing products. The influential factors of clothing product sense of superiority were extracted using grounded theory research method. Based on the literature research, the influential factor model of clothing product sense of superiority on consumers’ purchasing behavior was established, and the survey data were empirically analyzed with SPSS26.0. Through verification, it is concluded that the influencing factors of sense of superiority have significant positive influence on consumers’ purchase intention and payment intention. The research results provide a theoretical basis for exploring the key factors and internal operation mechanism of sense of superiority on consumers, and provide countermeasures and suggestions for the development of new clothing products
- clothing products,
- sense of superiority,
- purchase behavior,
- grounded theory

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References(19)

References

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