Influence of perceived value on consumers' purchase intention of personalized customized clothing

LI Shuang; LI Pei

doi:10.12299/jsues.22-0203

Volume 37 Issue 3

Sep. 2023

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Article Navigation > Journal of Shanghai University of Engineering Science > 2023 > 37(3): 318-325

LI Shuang, LI Pei. Influence of perceived value on consumers' purchase intention of personalized customized clothing[J]. Journal of Shanghai University of Engineering Science, 2023, 37(3): 318-325. doi: 10.12299/jsues.22-0203

Citation:

LI Shuang, LI Pei. Influence of perceived value on consumers' purchase intention of personalized customized clothing[J]. Journal of Shanghai University of Engineering Science, 2023, 37(3): 318-325. doi: 10.12299/jsues.22-0203

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Influence of perceived value on consumers' purchase intention of personalized customized clothing

doi: 10.12299/jsues.22-0203

LI Shuang,
LI Pei^,

School of Textiles and Fashion, Shanghai University of Engineering Science, Shanghai 201620, China

Received Date: 2022-07-06
Publish Date: 2023-09-30

Abstract

Abstract

In order to study the relationship between perceived value and purchase intention in customized clothing, four independent variables were proposed, namely emotional value, functional value, social value and self-actualized value, and a theoretical model was built with satisfaction as the mediating variable and word of mouth as the moderating variable. Factor analysis, correlation analysis and regression analysis were used for empirical analysis. The results show that emotional value, functional value, social value and self-actualized value have positive effects on purchase intention. Satisfaction plays an intermediary role between emotional value, functional value and purchase intention. Word of mouth plays a moderating role between emotional value, functional value, social value and satisfaction. The research results will enrich the theory of the influence of perceived value on consumers' purchase intention, and have guiding significance for enterprises to understand consumers' personalized customized experience.
- perceived value,
- satisfaction,
- purchase intention,
- personalization

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References(35)

References

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